SEO Web Design: Getting Your Website Seen on Search Engines
Any business that operates online needs SEO, but most don’t understand that it starts with SEO web design. It doesn’t, as most believe, just revolve around your content and simply following Google’s guidelines on content quality isn’t going to get you to the top of search engine rankings either.
It’s just not that simple, unfortunately. You need to start with basic a SEO web design then build quality content, and your new website design should be including some of these elements:
Your Web Design Needs to Be Up to Date
You can have the highest quality content in the world, full of great advice and actionable points, but it will all be for naught if your website design is outdated.
Not many people realise that SEO has a technical component too, and Google take into consideration how often a website is updated with new and relevant information. Keeping your website design regularly updated to improve user experience shows search engines that you’re reliable and active.
Improve Your Search Engine Accessibility
Search engines read sites through tiny programs called crawlers. When a crawler visits your website, it will go through all the content you have on your site and bring it back to the search engine for indexation.
Crawlers can only read text, so you have to be sure that all your important content is text-based; otherwise, crawlers won’t be able to index your page properly or understand what your site is about.
An XML sitemap helps crawlers understand the structure of your page by providing a complete map of all the pages your website has for easier access and indexing so make sure your SEO web designer creates and submits these maps to search engines for you.
Your pages, images, and any type of media on your page should be optimised for quick loading and viewing on any device. It plays a vital role in customer experience, and it is a confirmed factor that impacts your search engine ranking.
We always optimise website images for speed before delivering any project, it is that important, and directly effects on your page load speeds too, which of course is yet another element taken into consideration by Google.
Create Sensible Architecture for Your Site
Your website’s architecture – basically, how pages are positioned on the site – plays a huge role too. If pages are set up without any type of plan or order, you will have a hard time getting to the top of those search engine results.
Ultimately you need to make your website easy to navigate and use from a user experience (which also helps with your customers too). As an example, your individual products shouldn’t be outside of the product category, or sharing the same position.
Let’s say you sell apparel. A good structure to choose would be:
- Long Dresses
- Short Dresses
While a bad structure would be:
- Long Dresses
- Short Dresses
More users are now accessing sites from mobile devices than computers, with indications that this trend will continue in the future. This means that your SEO web design should be compatible across all devices, including mobile. This means speed, navigation, and image optimisation too!
Use a Decent CMS
Your content management system (CMS) influences your website’s ranking too. A good CMS should be user-friendly and easy to figure out, even for non-tech savvy users. It should also have built-in SEO tools to help you optimise your site easily, such as being able to edit URLs for each page and set up ALT texts for media files, or a drag-and-drop functionality to help structure your site.
Everything – from your URLs, domains, interlinking CMS, and the navigation – plays a big part in how well you will be placed on search engines. Only a website that follows best practices in both content and technical aspects will see successful results so be sure to pick SEO web design services from an experienced designer.
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A lot of factors go in to improving SEO for your website and ongoing marketing. We offer Digital Audits, SEO content marketing, plus existing website optimisation, all at really affordable prices. You can also pay as you go for what you need, with our monthly plans. For help finding SEO services that match your budget, drop us a call or contact us here.