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Web Design

What Is Responsive Web Design and Why Does My Site Need It?

July 2019 By

Simply put, responsive web design makes your website look and work well, regardless of the device your audience are using.

Truly responsive sites will be able to:

  • Automatically adjust page elements on a PC/desktop, phone, or tablet.
  • Adjust so that when viewing the website on a wide monitor, more items, elements, and columns can be presented.
  • Have menus seamlessly hide or adjust depending on the screen size so that navigation is still easy.

It’s all about the user experience, and responsive web design allows potential customers to navigate your site easily, and ultimately make a conversion.

Why Is Responsive Web Design Important?

According to StatCounter, mobile was the primary device used last year at 50.75% of global stats, followed by desktop (45.24%) and tablets (4.01%). Plus, today most people are multi-device users, meaning they not only access your website from different devices but make purchases using their phones and tablets too. Gone are the days businesses just needed to worry about the desktop view!

A smooth experience across devices and channels is a must, and without a responsive web design you leave a big chunk of your visitors with a subpar experience, which ultimately hurts your conversion rates.

responsive web design

According to StatCounter, mobile was the primary device used last year at 50.75% of global stats

Benefits of Responsive Web Design

A responsive web design doesn’t just make your site look good – it also brings benefits to your sales, visitor count, and overall search engine rankings (for handy tips on making sure your web design passes the customer test, read here).

When deciding on the web design and development needs for your site, think about the following benefits:

1. More Traffic = More Sales

A good-looking website keeps visitors engaged longer. The longer they remain on your website, the higher the chances they will convert. Even if they don’t convert on the first visit, the great experience leaves a lasting impression and makes it more likely they’ll come back.

2. Higher Conversion Rates

Statistics show that mobile conversion still trail behind desktop, and bad user experience is the main reason behind it. Ensuring a pleasant website experience with responsive web design leads to increase in mobile conversion rates.

3. Faster Web Design and Development

Instead of developing a separate website for every single device (the old way of developing sites), a single website that adjusts automatically is now enough for all devices. This gets you up on your feet quicker!

responsive web design

More Traffic = More Sales

4. Better Loading Times

Responsive web design is coded in such a way that loading times are much faster, especially for mobile users.

5. Better Search Engine Result Page (SERP) Rankings

As of 2015, good mobile statistics (design, loading times) are part of Google’s ranking algorithm, so having a responsive website directly impacts your search engine rankings.

6. No Duplicate Content Issues

Since there is no need to design separate websites for mobile users, the issues of duplicate content that could get your site de-indexed from search results are a thing of the past.

Having a responsive website isn’t so much a benefit anymore, it’s a requirement. When looking for a creative web design company, always choose one that recognises the importance of responsive web design, or take a look at how we could help you here.